Find
Validate demand, sharpen positioning, and build a repeatable motion
Example clients
View use casesSiMa.aiPrivitar (acquired by Informatica)Imubit
GTM Consultancy for B2B Tech
Every stage of growth requires a different GTM strategy
We help B2B tech companies design and execute the right go-to-market motion — whether you’re finding product-market fit, scaling revenue, or defending your position.
GTM by Growth Stage
Different stages demand different strategies. We meet you where you are and build systems designed for where you're going.
Scale
Turn traction into predictable pipeline and revenue
Example clients
View use casesObserve (acquired by Snowflake)Tufin (IPO NYSE)Netradyne
Maintain
Defend category leadership while launching what’s next
Example clients
View use casesAuditBoard (Hg portco)Eagleview (Vista portco)Carta
HTTP 201: Created
Why Team 201?
Our name comes from webcode HTTP 201 — Create.
We exist to help companies create their next phase of growth. Team 201 is a GTM consultancy for B2B tech companies at inflection points. We work as an extension of your team.
Ship real systems
We build and deploy, not just advise and hand off.
Extension of your team
We work as embedded operators, not external vendors.
Outcomes over outputs
Measured by pipeline and revenue, not deliverables.
One integrated GTM partner, not a stack of agencies.
Most GTM problems are system problems, not channel problems. We replace fragmented specialist agencies with one integrated partner.
Thinkers
Strategic clarity before tactical execution.
- GTM strategy
- ICP & positioning
- Experimentation design
Doers
Strategy without execution is just a deck.
- Demand generation
- Brand & content
- RevOps, data, and tooling
One GTM partner. Integrated systems over point services.
Trusted by B2B Tech Leaders and Innovators
"Team 201 transformed our pipeline from unpredictable to a growth engine."
VP of Marketing
Series B SaaS
"They understood our stage immediately. No ramp-up time, no learning curve."
CRO
Enterprise Software
"A partner that thinks like operators, not an agency."
Founder & CEO
AI/ML Startup (acquired)
AI Philosophy
AI-enabled, not AI-dependent
We use AI to move faster and deliver more — not as a buzzword or a replacement for expertise.
How we use AI
- Research acceleration
- Signal-based lead enrichment
- Custom GPT workflows
- Creative augmentation
How we don't use AI
- Not replacing strategy
- Not replacing designers
- Not replacing human GTM judgment
Our belief: AI accelerates good GTM — it doesn't fix bad GTM.
Operators, not consultants
We've built and scaled GTM engines ourselves. Operator credibility, not just advisory experience.
AC
Alex Chen
Founder & GTM Strategist
Built GTM engines from $1M to $50M ARR
SM
Sarah Mitchell
Head of Demand
Scaled demand gen programs from seed to IPO
MR
Marcus Rivera
RevOps & Data
Built attribution systems for Fortune 500 tech
EL
Emma Larsson
Brand & Content
Led brand positioning for 20+ B2B companies
Ready to build your GTM system?
Whether you're finding product-market fit, scaling revenue, or defending your category — the right GTM approach makes all the difference.
Clarity and momentum, no pressure.